The Fashion Priorities of Global Citizens

If you want to really understand how Fast Fashion works in regards to the impact on human beings, society, and the environment, check out The True Cost, currently streaming on Netflix. The True Cost works backwards to show us how the clothes we wear are created. The film treks through the growing of raw materials, sweatshop production and labor, and why we indulge in fast fashion despite knowing its dark side.  The film does a wonderful job of bringing the human element into the narrative through interviews with workers  and leaders of the industry.

One of the main arguments for the continuation of fast fashion is that factory workers “could do a lot worse” with their job choices. Today, that’s just not good enough. We have embraced a consciousness of oneness with all living things. We advocate and act for our rights and for the rights of others. We know that with the higher consciousness, intellectual development and abundance existing in the world today, there are ways to produce goods without exploitation. A brand can be structured to uplevel people and communities; exploiting is no longer  an option.

Upleveling To The Possible

For real change to happen, companies must uplevel how they are structured and function. It starts with a change in mindset. Business must be guided by a new set of principles that extend beyond materials and workers rights. Successful new models will put people and our planet above, or at least equal to, profits. Pivotal to the transition from where we are to where we want to be is the participation of global fashion citizens in demanding change.

Swankety Swank joins the ranks of leading brands who are showing us how to run a fashion-forward, sustainable, human/planet centric business. Sustainability and human rights are built into the business model. Every phase of operations considers how best to create a product that is generative in its production, consumption, and life-cycle.

Swankety Swank Is A Solution To Fast Fashion

Photo by Christine Donley Allababedi with model, Julie Chandler

Yabette makes sustainability a priority, not an afterthought. With years of experience running a small, local, sustainable goods business, she is now taking her work global. Swankety Swank is currently on the precipice of launching a Unisex Hemp Collection in November 2015. This new line is created in the spirit of sustainability, well-being, partnership, and sophisticated fashion!

We are building a sustainable line from the ground up:

  • Sustainable fabrics – Hemp and organics cotton blends
  • Produced locally/USA
  • Long-lasting / High quality
  • Fashion forward
  • Fair pay and respect for work force
  • Partnership working models

As a consumer, the choices you make are how you exercise your power. When you choose to shop with sustainable businesses, you are telling the fast fashion industry that human and planetary health and well-being are priorities in your life.

In The True Cost, we meet quite a few sweatshop workers who implore us to remember their humanity and plight for workers rights, better pay, and safer working conditions.

Their communities really could be upleveled if they weren’t so grossly exploited.  Since shopping with local designers doesn’t address this issue, here are a few ideas on how you can help:

  • Recognize that as a consumer, you are a large part of the fashion industry. Your voice and spending are power.
  • Be aware of the means of production and contact your favorite brands to advocate for upleveling their manufacturing policies and procedures to include human and workers rights.
  •  Support organizations that support workers in the developing world through donation or volunteering
  • Spread the message that workers in developing nations should have the same rights as those in the developed world.

With guided action, the fashion industry can be part of a new positive global development.

Look for the official launch of our Unisex Hemp Collection in November 2015.

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